By Harry Arne Solberg1 and Arne Morten Ulvnes2
1Professor, Trondheim Business School, Norwegian University of Science and Technology.
2Associate Professor, Trondheim Business School, Norwegian University of Science and Technology
This article has investigated people’s attitudes towards major sports events, of which two were mega events while one was of a moderate size. Surprisingly, the latter event (the World Skiing Championship) was the one that received most support in hypothetical referendums. This indicates that it is not necessary to invest heavily in venues and upgrading infrastructure to offer citizens the ability to enjoy sports events. The majority of international championships can be hosted at costs that are significantly cheaper than for example the Olympics and similar mega events. This represents an opportunity for cities and nations to have it both ways; achieving the benefits and at discounted prices. The surveys showed that particularly the social dimension was an important part of the events for many respondents. A pattern that was independent of which kind of events and sports they preferred.